Aesthetic & Plastic Surgery Surgical Practices
Complete guide to aesthetic & plastic surgery surgical services and verified directory of specialist practices
Aesthetic & Plastic Surgery Practice Database
Access comprehensive data on 7,500+ aesthetic and plastic surgery practices across the United States. Our database provides verified contact information, provider details, and practice intelligence to fuel your sales and marketing campaigns targeting this high-value specialty.
The aesthetic and plastic surgery market represents one of the most lucrative segments in healthcare, with practices generating significant revenue from both elective cosmetic procedures and insurance-covered reconstructive surgeries. These practices are active buyers of medical devices, skincare products, practice management software, financing solutions, and marketing services.
Market Overview
The US aesthetic and plastic surgery market is valued at $18.5 billion annually and continues to grow as demand for cosmetic procedures increases across all demographics. Key market drivers include aging baby boomers seeking rejuvenation procedures, millennials embracing preventive aesthetics, growing male patient populations, and expanded insurance coverage for reconstructive procedures.
- Total Addressable Market:
- 7,500+ plastic surgery practices nationwide
- 8,500+ board-certified plastic surgeons
- 15.6 million cosmetic procedures performed annually
- 6.5 million reconstructive procedures annually
- Average surgical case value: $6,000-$15,000
The market shows strong growth in non-surgical procedures (12% annual increase in injectables), creating opportunities for vendors of dermal fillers, neuromodulators, laser equipment, and related consumables.
Practice Landscape
- Practice Types:
- **Solo Practices** (~35%): Surgeon-owners with 2-5 staff members, often operating private surgical suites
- **Small Groups** (~40%): 2-4 surgeons sharing overhead, staff, and facilities
- **Large Multispecialty Groups** (~15%): Part of dermatology or facial plastic surgery networks
- **Academic/Hospital-Based** (~10%): Focus on reconstructive and complex cases
- Ownership Models:
- Physician-owned private practices (majority)
- Private equity-backed consolidation groups (growing segment)
- Hospital-employed surgeons
- Academic medical center faculty
- Geographic Distribution:
- Highest concentration: California, Florida, Texas, New York
- Urban/suburban focus with practices clustered near affluent demographics
- Destination markets: Beverly Hills, Miami, Manhattan, Scottsdale
- Facility Types:
- AAAASF-accredited private surgical suites
- Ambulatory surgery centers (ASCs)
- Hospital outpatient departments
- Office-based procedure rooms
Key Decision Makers
- Primary Buyers:
- **Plastic Surgeons**: Final decision on surgical equipment, implants, and clinical products
- **Practice Administrators/Office Managers**: Purchasing authority for operations, supplies, and services
- **Medical Directors**: Equipment and protocol decisions in larger groups
- Typical Buying Committee:
- Surgeon (clinical decisions)
- Office Manager (vendor management, operations)
- Financial Manager/Bookkeeper (payment terms, ROI analysis)
- Marketing Coordinator (patient acquisition tools)
- Purchasing Behavior:
- High willingness to invest in technology that improves outcomes
- Brand-conscious for patient-facing products
- Value ongoing training and support
- Attend ASPS, ASAPS annual meetings for vendor discovery
What's In Our Database
- Practice Information:
- Practice name and DBA
- Complete address (street, city, state, ZIP)
- Phone and fax numbers
- Website URL
- Practice email addresses
- Years in operation
- Provider Details:
- Surgeon names and credentials
- NPI numbers
- Medical school and residency training
- Board certifications (ABPS)
- Fellowship training (hand, craniofacial, microsurgery)
- State medical licenses
- Practice Intelligence:
- Procedure focus (cosmetic vs. reconstructive mix)
- Facility accreditation status
- Insurance panels accepted
- Estimated practice revenue tier
- Number of providers and staff
- Surgical suite capabilities
- Contact Information:
- Office manager names
- Administrator contacts
- Billing department contacts
- Direct phone extensions
Use Cases
Industry Statistics
- Market Metrics:
- $18.5 billion annual US market size
- 7,500+ plastic surgery practices
- 8,500+ board-certified plastic surgeons
- 15.6 million cosmetic procedures annually
- 6.5 million reconstructive procedures annually
- Procedure Volume:
- Breast augmentation: 300,000+ annually
- Liposuction: 250,000+ annually
- Rhinoplasty: 220,000+ annually
- Blepharoplasty: 325,000+ annually
- Facelifts: 125,000+ annually
- Practice Economics:
- Average surgical case value: $6,000-$15,000
- Non-surgical treatment value: $500-$2,000
- 90%+ patient satisfaction rate
- 5-10% revision procedure rate
- Growth Trends:
- 12% annual growth in injectable treatments
- 15% of cosmetic patients are male (and growing)
- Increasing demand for body contouring post-weight loss
- Expansion of reconstructive coverage
Why Target Plastic Surgery Practices
High Revenue Per Practice - Plastic surgery practices generate substantial revenue, creating budget for equipment, supplies, and services. Surgical practices average $2-5M+ in annual revenue.
Active Technology Buyers - Surgeons invest heavily in lasers, RF devices, body contouring equipment, and other technology to stay competitive and expand service offerings.
Cash-Pay Business Model - Cosmetic procedures are typically self-pay, meaning practices have strong cash flow and purchasing flexibility without insurance reimbursement delays.
Marketing-Focused - Unlike most medical specialties, plastic surgery practices actively invest in marketing, SEO, social media, and patient acquisition tools.
Recurring Revenue Opportunities - Injectables, skincare lines, and maintenance treatments create ongoing product and service needs beyond initial equipment sales.
Premium Service Orientation - Practices invest in patient experience enhancements including spa-like facilities, concierge services, and premium amenities.
Consolidation Activity - Private equity interest in aesthetics creates opportunities to reach growing multi-location groups through single relationships.
Frequently Asked Questions
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